What is Innovation? Is it creating something new or improving what we have?
In order to understand the concept of product or service innovation, it is always necessary to start from the customer’s experience and needs. To be able to identify unsatisfied needs or real pains of the target customers is a methodological, creative, public relations and fluid communication work.
Online surveys allow you to explore experiences and satisfaction with the services or products offered. However, a personal approach will always be the most important source of detected opportunities.
When we talk about innovation, we don’t just mean creating things completely from scratch. Often the biggest innovations can come from small modifications to processes (e.g. digitization of processes) and to the scope of existing products and services.