Application of Machine Learning in business intelligence
According to the latest MIT report that we had access to, it clearly shows that the business world is already applying automatic learning (Machine Learning, ML) basically looking for competitive advantages: customer knowledge, improvements in the operation, Cost reduction, among other objectives. IN Many cases this application is complemented with Big Data. As a way to improve your business intelligence
Machine Learning Result
According to the results of the survey conducted by most companies (60) has already implemented automatic learning strategies, and almost a third consider that they are at a mature stage with their initiative. Reaching its targets by a 26. And they invest between 25 and 15 of their IT budget in this technology.
Another important fact to highlight is that respondents report that they have quickly achieved economic benefits by reaching an adequate ROI for their investment sooner than expected.
The most common projects among automatic learning implementers include image recognition, classification and Labelling (47); The analysis of Emotions/behaviors (47); Classification and mining of text (47); and natural language processing, or NLP (45).
Business Intelligence
The speed with which respondents can demonstrate ROI with their auto-learning initiatives is also notable, which, as mentioned above, did not occur with massive data analysis (big data). Within the early stage group, more than half reported that they are beginning to see a demonstrable ROI, and within the group of the mature stage, more than half had a demonstrated ROI.
Big Data
In terms of technology adoption, almost half of respondents considered that their companies ‘ cultures are driven by innovation, with “agile, collaborative and innovative” cultures (49). On 24 He described his organizations as “believers”, that is, they are quick to adapt to new technologies, but they are still waiting for the general transformation. Another 18 sees their companies as “agnostic”, ie, interested in learning about new technologies, but cautious in making the changes, and the remaining 11 is considered “traditionalists”, generally with aversion to risk and with a tendency to use the Well-established standard technologies. With this data, it is easy to understand how the integration between Big Data and Machine Learning can bring many benefits for entrepreneurs.
At Efinetico we are ready to support your company in diagnosing opportunities and in implementing practical processes to get benefits quickly.
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